CAPE GIRARDEAU, MO. – Tri-State Advertising & Marketing Professionals (AMP) awarded the Southeast Missouri Food Bank the $100,000 Advertising for a Cause grant established to provide advertising assistance, production and media placement for regional public service organizations. Founded in 1985, Southeast Missouri Food Bank provides food to charitable and disaster relief programs in Southeast Missouri. Southeast Missouri Food Bank is affiliated with Feeding America, the nation's food bank network.
More than 150 nonprofit hunger relief agencies in 16 counties of Southeast Missouri benefit from the Southeast Missouri Food Bank. Member agencies include food pantries, soup kitchens, shelters for the abused and homeless, senior citizen programs, low-income children's programs and non-profit rehabilitation facilities.
Karen Green, director of the Southeast Missouri Food Bank says the award could not have come at a better time. "There is a real need to appeal for help now. With the assistance of Tri-State AMP and their media partners, we hope to reach the many whom need our help, as well as those who want to help their neighbors during these tough times." Of the 16 counties served in Southeast Missouri, five have a food insecurity rate of 20 percent or higher. Food insecurity is defined as limited or uncertain availability of nutritionally adequate and safe food. The numbers translate to nearly 70,000 hungry Southeast Missourians.
Ten media companies (FOX Radio, River Radio, Withers Broadcasting, KBSI, WSIL, Charter Media – Southeast Missouri, Poplar Bluff City Cable, DSW Signs, Bootheel Signs and Red Letter Communications) have donated their production and placement services to fund the grant, which will be coordinated by Tri-State AMP.
The Advertising for a Cause grant débuted in 2009 when four local media organizations donated $40,000 worth of creative production and media placement to be used for a worthwhile public service campaign. Tri-State AMP received the American Advertising Federation's National Club Achievement Award for its role in the resulting public service campaign.
Tri-State Advertising & Marketing Professionals is a non-profit organization made up of communications professionals who seek to provide and promote a better understanding of the functions and value of advertising; apply the skills, creativity and energy of the advertising industry in solving social problems; advance the standards of advertising through voluntary self-regulation; and promote good fellowship and free exchange of ideas.
Tri-State AMP is affiliated with the American Advertising Federation and the Ninth District, AAF.
The second annual Poplar Bluff All Grad Class Reunion is Saturday October 1 at the Black River Coliseum from 10am-4pm followed by a social hour and banquet beginning at 6pm. The Reunion is being held in conjunction with the “Iron Horse Festival” that offers several venues and events during the day.
In addition to seeing your old classmates and celebrating those memories and rekindling relationships, there will be some entertainment we know you will enjoy. With a great deal of help and cooperation, you’ll be hearing the music from “back in the day” regardless of when you graduated all through the day. After the banquet, Bill Garrett’s band will play the songs he and other special guest musicians (including Kelly Long) who will be joining them on stage, performed in the late 60s and early 70s.
Last, but certainly not least of all, you’ll get to see some of the PB Mules Football team films from 1966 to 1972. For those of you who were there, here’s an opportunity you thought you would never have-to re-live the performance of some of our high school’s best athletes and teams. For those of you who only heard about these legendary teams, you will see why we’re still talking about them to this day.
Special thanks to Rose Ann Huck, Matt Richardson, Jim Morrison, Debbie Spain Stacey, Cheryl Ross Tieszen, Vicky Carnahan Lee, Dracey Tuma Braun, Gayle Kelly Robinson, Valerie O’Dell Richardson, Devona Jolly Gibbs and Terry Simmons for working so hard to make this reunion a good one!
This Friday afternoon (9/30/11) the SEMO Food Bank is staging a “Party for the Good” at the Osage Center in Cape Girardeau. They will be joined by approximately 900 supporters, many of whom will be participating in a food back pack for children “stuffing” program and filling 11,000 back packs.
The Southeast Missouri Food Bank is this year’s Tri-State Advertising & Marketing Professionals Advertising for a Cause $100,000 grant award winner. That multi-media public service campaign is now on Radio Stations, TV Stations & Cable Networks and Outdoor Displays throughout southeast Missouri thanks to the media and marketing sponsors of the Tri-State AMP.
Check out the event this evening from 4-8 at the Osage Center in Cape and if you can’t attend “The Party for the Good” go to semofoodbank.org or tri-stateamp.com.